SINDHORN MIDTOWN, VIGNETTE COLLECTION
As the first hotel in Asia to join Vignette Collection - IHG’s newest Luxury & Lifestyle brand - and following a major rebranding in 2022, Sindhorn Midtown commissioned our team to produce their first official brand film.
We were trusted to lead and oversee every aspect of the project from pre-production (e.g. talent management and obtaining drone permits) to post-production (colour grading and sound design).
BRAND VIDEOGRAPHY
With “Sindhorn Midtown is for everyone” as the key message, our team ensured there is a diversity in the cast.
The story followed a couple on a honeymoon trip, a family who calls it home at the hotel and a group of friends (including an LGBTQ) who meet up to hang out at and around the hotel.
SERVICES PROVIDED
Conceptualisation, Storyboarding, Production Management, Creative Direction, Art Direction, Casting, Styling, Photography, Videography, Hair and Make-up, and Post-Production,
BEHIND THE SCENES (BRAND VIDEO)
“Working with Khun Napat and his team was an extremely smooth process. Thanks to the very comprehensive visual board created by Khun Napat, everyone was on the same page from the very beginning. There was almost nothing to change in the first draft because we had already talked through and discussed everything prior to the shooting.
Khun Napat knows exactly what to shoot and where it should be placed in the video.
We are happy with the talent choices and how they look in the final video. Selecting the music first was also a brilliant idea to set the mood and tone.
There were some glitches here and there due to external factors such as the weather, a drone permit, room availability, hotel guests, etc. But we were able to overcome all of them to create a beautiful brand video.
Overall, we are very happy with the end product and would highly recommend Projekt Visuals to others.”
— Noppawan Sirinoppakun · Senior MARMCOM Manager · Sindhorn Midtown Hotel Bangkok, Vignette Collection